Soular sounds incredible.
Right now, the website undersells it.
Before we design anything new, let's take an honest look at where things stand — on your site today, and on two of the bands couples are comparing you to.
Your website, as it exists right now
This is soular.ca, live and unedited below. Scroll around inside it — this is exactly what a couple sees the moment they land on the page.
What's already working in your favour
This redesign isn't starting from zero. There's real substance here — it's the presentation that needs to catch up.
15+ years on Toronto stages
Soular has been a working, respected name in Toronto weddings and events longer than most competitors have even existed.
Genuinely glowing reviews
Real couples, real praise, and a lot of it. That's the kind of word-of-mouth most bands would kill for.
Trusted by the industry
Listed with WeddingWire, EventSource and WedLuxe — the exact platforms couples use to vet vendors before they ever call.
A true one-stop shop
Band, DJ, and full audio/video production all under one roof. Most competitors only offer part of that.
Where the current site is letting you down
None of this is about the band — it's entirely about how the website represents it. Here's what a couple actually runs into today.
The booking form doesn't workHighest priority
The page whose entire job is turning interest into bookings shows an apology for a broken contact form. Anyone who fills it out risks their inquiry going nowhere — and never following up by phone or email instead.
The reviews look like a mistake
Some five-star-sounding testimonials are shown right next to a "2.0 rating" label. It reads as a glitch — and glitches make people trust everything else on the page a little less.
It feels stuck several years in the past
Most of the performance videos are over a decade old, and the site itself hasn't visibly changed in a couple of years. For a band performing constantly today, that's the wrong first impression to give.
There's no one to actually meet
No names, no faces, no musician bios anywhere on the site. Couples are hiring real people for one of the biggest days of their lives — right now, they can't see who those people are.
It's slow to load, especially on phones
A large video starts playing automatically the second the page opens. On a phone, on mobile data, in a parking lot between venue tours — that's exactly the wrong moment to make someone wait.
The writing could describe almost any band
Nothing on the page captures what actually makes Soular's sound and story different. It reads like a template — not like the band people are raving about in their own reviews.
How Soular stacks up against the competition
We looked at four other established Toronto wedding entertainment acts — TTK Events, St. Royal Entertainment, Stereo Flavour, and Parkside Drive — because couples are comparing you against all of them, often in the very same browser tab.
| What couples notice | Soular | TTK Events | St. Royal | Stereo Flavour | Parkside Drive |
|---|---|---|---|---|---|
| First impression | |||||
| Meeting the band | |||||
| Getting a quote | |||||
| Feels current | |||||
| Tells its own story |
Next: what the new site could look like
The good news is everything above is fixable — and most of it comes down to presentation, not substance. Part two of this proposal walks through real design directions for the new site.
View Design Options → Part 2 of 2