Part 2 of 2  ·  Where we go from here

Three ways to tell
the Soular story.

Same band, same strengths, three different personalities. Each direction below is a real look and feel for the new homepage — not the finished site, just enough to get a true feel for it before we build anything.


Before You Look

What you're actually looking at

No design jargon needed — here's the plain-language version of what each mockup below shows you.

It's a homepage preview

A mockup of the top of the new homepage — the first thing a couple would see. Not the whole site, just the "first impression."

Colours and fonts are real

The background colour, accent colour, and the two typefaces shown are exactly what would carry through the entire site.

Photo blocks are placeholders

Boxes marked as photos will hold real photos and videos of Soular once we're building the actual site — for now they just show where they'd sit.


Direction A  ·  Recommended

Soul Club

Moody, warm, and unmistakably tied to soul and Motown. This is the direction the rest of this proposal itself is built in.

Evening energy Bold & distinctive Matches your genre
www.soular.ca
Toronto Wedding Band · Est. 2009

Live music that fills
the room and the dance floor.

Full band, DJ, and production — one call books it all.

Check Availability →
Photo:
band performing
Photo: crowd
Video: highlight reel

Feels like the band sounds

Deep, warm colours and a subtle "equalizer" motif echo the soul and R&B sound Soular is known for — the site feels like the music before a single note plays.

Stands out from other bands

Most wedding-vendor sites lean bright and generic. This direction is instantly recognizable and hard to confuse with a competitor's site.

Built for photos and video

The dark backdrop makes performance photos and stage lighting pop, instead of washing them out the way a plain white page would.

Colours
Background
Text
Accent — gold
Accent — rose
Typefaces
Headlines
Fraunces
Body text
Manrope

Direction B

Golden Hour

Warm, light, and romantic — closer to a wedding editorial spread than a nightclub poster. Leads with the couple's day, not the stage.

Bright & airy Romantic first Daytime browsing
www.soular.ca
Toronto Wedding Band · Est. 2009

The soundtrack to your
golden hour, and the whole night.

Full band, DJ, and production — one call books it all.

Check Availability →
Photo:
couple's first dance
Photo: band up close
Video: highlight reel

Speaks to the couple, not just the band

Softer colours and romantic framing put the wedding day itself front and centre — this feels like a vendor who understands the day is about the couple.

Easier to read in daylight

Most couples browse vendor sites during the day, often on a phone. A lighter background is simply easier on the eyes in that setting.

Fits alongside other wedding vendors

Closer in feel to photographer and venue sites couples are already looking at — it slots naturally into their planning research.

Colours
Background
Text
Accent — gold
Accent — blush
Typefaces
Headlines
Fraunces
Body text
Manrope

Direction C

Studio Live

Bold, high-contrast, and photography-led — like a concert poster or magazine feature. The most modern and editorial of the three.

High contrast Editorial & sharp Photo-forward
www.soular.ca
Toronto Wedding Band · Est. 2009

The Band Behind
Toronto's Best Nights

Full band, DJ, and production — one call books it all.

Check Availability →
Photo:
band performing
Photo: crowd
Video: highlight reel

The most modern of the three

Sharp edges, strong typography, and a near-black-and-white palette read as current and confident — closer to a music brand than a typical wedding vendor.

Makes photography the star

With almost no colour competing for attention, real performance and event photography carries the entire page.

A bit more of a departure

The boldest option — it makes the strongest statement, but is the furthest from what a typical couple expects a "wedding band" site to look like.

Colours
Background
Text
Accent — gold
Typefaces
Headlines
Manrope
Body text
Manrope

Whichever Direction We Pick

The pages the new site will have

The look changes between the three directions above — the structure underneath doesn't. Here's every page we've agreed on, and which problem from Part 1 each one solves.

01

Home

The first impression — fast-loading, no autoplay video, and immediately clear about who Soular is.

Fixes: slow, dated first impression
02

Services

Band, DJ, and full AV production laid out clearly as one connected offer.

Highlights: one-stop shop
03

Meet the Band

Real names, faces, and short bios for the musicians a couple is actually hiring.

Fixes: no one to meet
04

Videos

Recent performance footage, organized and easy to watch — not a decade-old clip.

Fixes: feels stuck in the past
05

Reviews

Real testimonials with ratings that actually match what they say.

Fixes: reviews look like a mistake
06

FAQ

Straight answers to the questions couples ask before ever picking up the phone.

Reduces: back-and-forth emails
07

Pricing / Packages

A clear starting point on packages and pricing, so couples know what to expect.

Reduces: guesswork
08

Blog

Real weddings and behind-the-scenes stories that keep the site feeling alive and current.

Fixes: generic, static copy
09

Contact / Book Now

A simple form that actually works, plus a phone number and email as backup.

Fixes: broken booking form

Let's pick a direction

None of these three have to be final as shown — colours, photos and wording can all be refined. The goal today is simply to find the personality that feels most like Soular.

← Revisit Site Analysis Discuss This With Us Part 2 of 2
Prepared for Soular  ·  Website Redesign Proposal  ·  Part 2: Design Options